Three Fundamental Steps to Grow Your Instagram Following


Instagram is the fastest-growing social media platform with over 400,000 million active users each month. It’s become more than just a platform to share your snapshots of everyday life: it’s a marketplace, search engine and, most importantly, a community. It’s a 24/7 platform and the best way to reach people of almost all interests and demographics.

I’ve been asked many times about how to grow an Instagram account, so after checking several profiles and noticing common mistakes I decided to write about how to build a solid foundation for follower growth. Instagram is a 100% visual platform, but before talking about the content (which should be really good), let’s start with how you present yourself there.


‘You never get a second chance to make a first impression,’ – Harlan Hogan.


1. Easy-to-spell username

Your username on Instagram or any other social media platform should be clear, unique and easy to remember. If it’s your business account, use your brand name. If you are promoting yourself as a specialist in your niche, it’s good idea to use your real name if possible. Think about it: is it easier to remember an account with the handle @superluckygirl1994_ or the simpler @alice_gao ?

Although it’s better to have a short username, sometimes a longer one can be memorable too, such as  @aminuteawayfromsnowing

2. Headline

This is what people see when they use the search tool on Instagram and it’s also the first line of your bio. Use it to your advantage! Choose two or three keywords that describe you and your work, and weave them into your headline. This is the main hook on your profile and you need to use strong words to your advantage.


how to get more followers on instagram katya jackson


3. Bio

You have 150 characters to distinguish yourself from the crowd, provide your contact details and include a call to action (CTA). Break down the facts about you in two to four lines so it’s easy to read. This is also where can add your other social accounts if you want. Include your email address if you want to be contacted for collaborations. If you have enough space, add a personal fact about yourself. Use the last line for your CTA – encourage your followers to take action, whether it’s to check out your YouTube videos or latest blog post, or to ‘like’ your Facebook page. You should clearly ask people to click your link and explain what they will get.

Pro tip: write your bio in Notes and then copy-paste it into Instagram. Use emoji (in moderation) to make your bio look a bit more interesting.

Let’s have a look at my Instagram profile:

katya jackson london instagram tips

Handle: katya_jackson. This is my real name


Headline: London iPhoneography. This describes what I do and what my profile is about: photos of London taken on an iPhone and ‘how to’ tips and tricks on iPhone photography.


Main bio:
London based blogger – my location and what I do
Snapchat: @jacksonkatya – another social platform I spend my time on
Email: – for partnerships and collaborations
CTA*: Want to take amazing photos of London? Check this out – asking people to check the link below where they will learn how to take better photos.
Link: link to my freebie


*I change my CTA depends on what my latest post on Instagram promotes


Still need help with sky-rocketing your Instagram? Click here to see how I can help.



  • Looking forward to growing my Instagram with your help! Thank you!

  • This is an amazing initiative, thank you 🙂

  • Really looking forward to growing creatively with your support

  • An interesting and informative post … thanks!

  • S

    Great initiative and love that you are leaning towards helping others. It’s rare to see that in the Instagram world.

  • Thanks for the tips, great initiative!

  • Brittany

    Really great you’re motivated to help others. Thank you!

  • Fantastic tips! Look forward to hearing from you! X

  • Roxana

    Thank you for this opportunity, I look forward to hearing from you!

    • You are welcome. I’ve sent you an email already 😉

  • Thank you very much for helping me out!

  • James

    Thank you. I look forward to hearing from you.

  • Andy Guttercat

    I’m in

  • This is so great! Thanks for your initiative! Lots of love!

  • Josie Bennett

    Love your blog and Instagram feed. Being a Londoner see a London based Instagram that is not just full of the “tourist attraction” is refreshing.

  • Such a useful post, I love IG but never quite seem to nail it. So thank you for this!

  • Sarah

    Looking forward to receiving feedback from you! Love your insta feed and all your how-to posts.

  • Thanks for your initiative! I love your Instagram and blog!
    Thank you!

  • Elma

    This is really helpful! Thank you Katya! So glad I came across your profile on IG.

  • I want it 🙂

  • Really looking forward to hearing your comments. Such a kind thing to do x

  • Katina

    Yay, can’t wait to hear what you think!

    Katina |

  • I love your photos and am currently a bit stuck with my own page, so any suggestions would be fantastic! @maddison__may

    • Hi Maddison,

      sorry, but at the end of the post I put an update that this offer is no longer available.